Andy Friedman: Fractional CMO
I am an accomplished marketing leader with deep experience in the software, B2B manufacturing and other heavily-regulated industries.
I build standout teams and effective marketing plans based on data and the use of AI and other cutting-edge marketing technologies. .
I’m known for my ability to “big picture” any business scenario, and have deep knowledge of the tools and tactics to implement a plan.
Marketing is changing in amazing ways, and I’m gratified to be part of the journey. I'm here to help you on yours.
Experience runs deep...
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I'm an accomplished marketing leader with a proven track record of driving digital transformation and revenue growth across diverse industries. These include software development, medical devices, B2B manufacturing and publishing. Many of these are heavily-regulated industries.
With over two decades of experience, I have consistently demonstrated his ability to lead teams, develop innovative strategies, and use the latest technologies to deliver measurable results.
My most recent role was Chief Marketing Officer at Specifi Software, where I led global marketing efforts and achieved a 4X increase in qualified lead generation. I previously spent three years as Chief Content Officer at the American Marketing Association, where I grew ROI by $1 million for a portfolio of 50 live events and 800% growth in a professional certification program.
I have consistently been able to adapt to changing market dynamics and leverage cutting-edge technologies to drive success. Digital innovation has been key to my approach, which involves blending traditional techniques with emerging technologies.
My expertise spans content strategy, digital marketing, virtual and live events, and AI integration. My leadership style fosters creativity, collaboration, and a culture of performance.
I have an MBA from the University of Southern California with a concentration on marketing.
With a strong focus on metrics-driven strategies and a deep understanding of the digital landscape, I am well-equipped to help your organization navigate the complexities of modern marketing.